Our Impact

Celebrating life every day everywhere implies an underlying responsibility to our stakeholders – consumers, customers, employees, investors, government, media and local communities in which we operate. Our Sustainability and Responsibility agenda transcends beyond just ensuring the sustainability of our value chain to include our commitment to sustainable manufacturing and environmental stewardship. We are of the view that the quality of our brands, its packaging and consumer experience depends largely on how well we optimize the use of the resources around us. To this end, our environmental stewardship strategies include reducing our water use and providing access to safe drinking water to water stressed and water scarce communities, setting for ourselves stretching targets to reduce our carbon footprint reducing our waste to landfill and optimizing our energy use.

We are also committed to marketing, promoting and selling our brands responsibly and leading the alcohol industry’s effort to reducing alcohol abuse. All these initiatives fall under our Sustainability and Responsibility agenda. We believe our business can only grow and be successful when our communities thrive hence our commitment to empower and grow local communities through the creation of jobs along our value chain, investing in local raw materials and in skills development and empowerment. We also believe that our employees are our most priced brand ambassadors – we celebrate, encourage and provide avenues for employees to volunteer their time and resources in causes they truly care about through our employee volunteering scheme.